Promotional videos, animated videos and visuals effects are rapidly evolving, and we can expect it to hit new heights sooner than we think. This trend is fueled by the fact that 83 percent of companies believe video marketing provides a strong return on investment (ROI). There might be some doubts in your mind whether your […]
How things have transferred to digital amidst Covid-19? COVID-19 has demonstrated that small things can have a major effect. The planet has come to a halt due to the COVID – 19 pandemic. The pandemic has had an effect on everyone’s lives around the world, but the pandemic has also brought opportunities. Although the lockdown […]
What is SEO? The process of designing a website for search engines is referred to as “Search Engine Optimization” (SEO). It is the process of designing and developing a website in order to achieve a high-ranking in search engine result. In layman’s term, it’s the method of enhancing the website’s exposure for related searches and […]
10 Facts you should know about SEO
Search Engine Optimization (SEO) is now a crucial component of any digital marketing plan for a brand. Here is a handy checklist of the core SEO principles that make up the best SEO strategies. SEO is not a sprint but a marathon SEO is an ongoing process. A website that is fully optimised does not exist. […]
5 Factors for better Google AdWord results
Obtaining outstanding Pay-Per-Click (PPC) results can be a lengthy, tedious, and complicated task. In order to stay up with the current trends, brands must constantly test, adjust, and explore for new solutions. A successful PPC campaign depends on tasks like keyword research, ad text optimization, bid management, landing page optimization, and others. Because of this, […]
A comprehensive approach to website designing and optimization
Websites promote you round-the-clock; no employee would do that. Most people go online for information that will enable them to make more informed choices. In fact, 88 percent of customers will look up product details online or in a physical store before they make a purchase. This trend in consumer behavior shows how crucial a […]
A complete guide to Search Engine Optimization
“Creating a website without SEO is like constructing a road without a direction,” Search Engine Optimization (SEO) is a technique for increasing website traffic . If a website ranks highly on the first page of Google or another search engine’s result pages (SERP), such as Bing, Yahoo, etc., an SEO strategy is deemed successful. Nowadays, […]
The importance of emojis in marketing
Every day, 10 billion emoticons are sent. When it comes to digital platforms, emojis are without a doubt a crucial component of communication. In fact, the Oxford Dictionary once named the “face with tears of pleasure” emoji as the word of the year. Emoji’s wide use is a result of how effectively they convey a […]
4 Tips to make your social media campaigns effective
Social media campaigns may be a very effective way to increase revenue. However, creating a successful campaign depends on the marketer’s understanding, which includes not just the fundamentals of advertising but also the fundamentals of social media. While there isn’t a one-size-fits-all method for getting the most out of social media marketing, there are certain […]
How to use the combination of SEO & PPC for more powerful results?
Introduction When you need something as a customer, you just go to Google and search for it. Within a fraction of a second, thousands of search results surface. Have you ever noticed that the word “Ad” appears in the first few search results? These are at the top because they paid Google to be there. […]
Emergence of Interactive videos and importance of using it
A movie on Netflix ‘Bandersnatch’ has received a lot of praise and has a large fan base because of its interactivity. The film is a choose-your-own-adventure-style film with five different endings that is part of the science fiction anthology series Black Mirror. Doesn’t it sound incredible? Doesn’t it sound incredible? You must be wondering how […]
Advertisements, particularly Facebook ads, are undoubtedly crucial in social media marketing. Digital marketers can reach out to any target group on the platform, which has an average of 1.9 billion daily active users and all levels of buyers and sellers. However, if your Facebook advertisements aren’t strategically optimized for a low CPC, you can end up […]
5 Tricks to Increase Leads for your Business
Whether you’re a small start-up or a large corporation, lead generation is a vital component of web marketing that entails developing a potential buyer’s interest in becoming a regular customer. The way people choose and buy a product or service has evolved significantly throughout time. Flashy commercials and pushy sales pitches no longer work to […]
