Every day, 10 billion emoticons are sent.
When it comes to digital platforms, emojis are without a doubt a crucial component of communication. In fact, the Oxford Dictionary once named the “face with tears of pleasure” emoji as the word of the year.
Emoji’s wide use is a result of how effectively they convey a message or an emotion. Additionally, their popularity has encouraged businesses to include them in marketing campaigns.
THE IMPORTANCE OF EMOJIS IN DIGITAL MARKETING
Did you know that, compared to tweets without an emoji, using one may improve interaction by 25%? Emojis are currently used in practically all internet communication channels. Emojis have always found a place in all social interactions, whether it’s to grab your audience’s attention for the newest trends or to maintain a conventional tone in marketing.
Emojis are significant in digital marketing for the following reasons:
- Makes the brand more human
Emoji-infused marketing gives your brand more personality and increases the approachability of your content. Additionally, there is a chance for miscommunication because face-to-face connection is absent from digital communication. Emoticons that are suitable for your brand might make you sound like a member of the target market.
Emojis can boost shares and likes on Facebook by 37 percent and 57%, respectively, according to statistics. This is sufficient evidence to show that emojis are essential for enhancing the meaning of your messaging.
- Increases audience engagement
Using emoji, according to statistics, may improve engagement on Instagram by 48%. Additionally, posts containing emojis had a 2.21 percent engagement rate, compared to just 1.77 percent for posts without it.
Emojis tend to be associated with happy emotions, therefore posts containing them always have a friendlier tone. Emoticons will make your viewers smile, which will encourage them to interact with the information. Furthermore, the human brain processes visuals far more quickly than mere words.
Emojis cause the brain to react similarly to seeing actual human faces, according to studies. Emoji user engagement is significantly higher than that of plain text for another major reason.
Emojis in push notifications are anticipated to increase open rates by 85% and conversion rates by 9% compared to regular text notifications. The correct emojis can keep your audience engaged and interested in your business, regardless of the medium.
- Gives the topic more context
Have you ever noticed how the use of an exclamation mark may alter the tone of your writing? In certain cases, mere language cannot adequately express the emotions of your brand as emojis can. Emojis cannot, however, take the place of well-written content; rather, using them together might accelerate the intended outcomes.
Emojis make it simpler to communicate your message on social media platforms like Twitter that have a character restriction. Utilizing them may enhance your material with more context and emotion.
THE USE OF EMOJIS EFFECTIVELY IN DIGITAL MARKETING
Understanding your target audience and planning your usage of emojis properly is the first step in using them effectively. Types of emojis, levels of usage, and appropriate occasions in communication are all heavily influenced by demographics.
It’s crucial to test on all platforms and devices because each one has a unique emoji display style to ensure that your message is received exactly how you intended it to be.
Paid Promotion
Emojis can increase the probability of interaction in advertisements. A company designed two commercials that were quite identical to one another, but only one of them contained an emoji at the start of the headline. According to an A/B test, the ad with the emoji had a click-through rate that was 241 percent greater than the one without the emoji.
Social Media
Emojis may be used in social media post updates to emphasize some points more than others. In order to engage your followers, you may ask them a question and request that they only reply with emojis, or you can ask them to convey their present mood by using emojis.
Facebook has its own collection of emoticons that make it simpler to use them in posts and communications.
E-mail advertising
Emoticons in email subject lines may boost open and click-through rates by 29% and 28%, respectively. Before sending the emails to your subscribers, be sure to test them on different browsers and service providers.
Emojis are becoming a language in itself, with 92 percent of Internet users regularly using them. To achieve the greatest results for your business, understand your audience and the emojis you use in your marketing campaign. Send us a message if you have any questions on how emojis are used in social media marketing, and we’ll get back to you!
Emojis may increase engagement and increase open rates in email marketing campaigns. Emojis should be used to emphasize points, not to replace any information. This is because the content may become meaningless if the emoji is not supported.
